Insurance broker for MGA Gemma Gould has released her debut book, BreakThru Brokin, as a resource and a guide for hopefuls contemplating their first chapter in the often complex and ever-developing insurance brokerage industry.
Showing ingenuity, she decided to address the situation by passing on her own knowledge and experience of a 13-year career in a way that would appeal to 18-25 year olds.
After researching what other insurance broker books offer, and knowing somewhat from her own education what guidance others lacked, Gemma noticed a gap in the market for a different approach.
She started using her knowledge to give relatable examples of what she was teaching – advice like how to create a sales pitch, how to achieve a high sales conversion and how approach building strong and rewarding relationships. The book aims to give more relevant, relatable advice in the modern world of insurance brokerage than a dusty tome written in simpler times.
Gemma started her industry career straight from school, working in life insurance for both RSA and ING. Her experience led her to an entry-level position at MGA Insurance Brokers in Sydney, where she joined her father, Trevor Gould, soon adding her own expertise and achievements.
The project took her 12 months to create, after extensive research into what her audience was looking for. Still balancing the new venture with her full-time job at MGA, Gemma challenged herself to write a chapter every two weeks, keeping the project a secret as she went.
She eventually revealed the fruits of her labour to her biggest mentor, her father, on Christmas Day by handing him the wrapped manuscript.
Gemma is now in discussion with the National Insurance Brokers Association (NIBA) about selling the book and is planning to similarly approach broker networks.
With a great start and more books potentially in the pipeline, it’s definitely not the time for Gemma to turn the page on her writing career.