b'he could see an opportunity to strike out on his own. In October 1975, JR George Insurance Services was born, operating from Johns dining room table for the first few months.He focused his initial efforts on small businessesin the CBD, the northern suburbs and industrial suburbs like Wingfield. The 28-year-old briskly went after the workers compensation business that he knew the major insurers were failing to cover. He mailed out hundreds of letters, worked the phone and drummedup an avalanche of appointments. I went hard, hard, hard, he remembers. Eight appointments a day I used to go for. And thats the secret in this business. Even today, to go and write business, you talk to people. Something thats sortof forgotten, I think.But he soon understood he couldnt build this Eight appointments 7business alone. To realise his ambitions, he would a day I used to go for.need a partner he could trustsomeone with similar values and a work ethic to rival his own. He cast hisAnd thats the secret in this mind back to Pirie, to a friend from those days who now worked in Clare. On his next trip through thebusiness. Even today, to go town, he paid a visit to Brian McInerney.and write business, you talk to people. Something thats sort of forgotten, I think.JOHN GEORGEAbove John Georgein the pilot seat.'