b'C H A P T E R 0 1INTRODUCING JOHN GEORGEI n 1975, John George laid his ambition 3bare on a dining room table in his suburban Adelaide home. No one but John himself could have imagined what would unfoldover the coming years. Like many others before and since, John walked away from the security of a comfortable career to embrace the uncertainty of starting his own business. With a young family to support, some could have perceived his actions as ill-advised. But he knew enough to think he couldmake this work. The MGA Whittles story is not one of overnight success. Its not glamorous or flashy. Its about a family company started by one mans determination to do things better, to provide his clients with the best service possible in the cut-throat insurance world. Underpinned by integrity, respect and hard work, MGA Whittles has bloomed into a multifaceted modern business. From dining table beginnings, its now a company knownand respected in board rooms across Australia. In 2025, the business is worth hundreds of millions of dollars and employs hundreds of people across Australasia and South-East Asia. Opposite John George, OAM.That all started with John George.'